how we are paid

How We Are Paid: Commission Model, Independence and Its Limits

Roulette King is free to read because the operators in the board above pay for placement on it. This page explains exactly how that works, because a reader who knows how a site is paid can weigh what it says.

Affiliate links and the paid board

Every link that opens an operator's site in a commercial position on this site is an affiliate link. If you open an account through one, the operator may pay us a commission. That costs you nothing: the account, the offer and the terms are the same as if you had typed the address yourself.

The board of offers that sits at the top of our commercial pages is paid placement. Operators pay to appear in it and to hold a position in it. We do not buy inventory and rank it ourselves by secret formula; the order is commercial, and this page is the notice of that.

Editorial content is a different product. The guides, models and comparisons in the body of every page are written to describe markets and do the arithmetic; they do not source a figure to a named operator and they are not sold. When a page needs a number for a calculation, it states the assumption the calculation uses, such as a typical wagering multiplier for the kind of offer in question.

What we do not do

We do not accept payment to change a verdict in a guide. There is no paid version of an editorial sentence. If an operator wants a claim printed about itself, that claim lives in the paid board with its current headline terms, not in the prose.

We do not publish offers we have not checked against the operator's own terms page at the time of writing. Terms change constantly; the binding version is always the one on the operator's own page, and every board entry links there.

We do not take payment to remove or soften a factual statement, including the statements every page carries about what a UK Gambling Commission licence provides and what offers without one do not.

How the business works

Revenue comes from three sources: commission on opened accounts, fixed-fee placement in the board, and occasional sponsored placements that are labelled as sponsored at the point they appear. No other revenue lines exist.

The site carries no display advertising, no pop-ups and no data sales. We do not sell email addresses because we do not collect them.

Board pricing does not depend on the reader's location, device or history. The board is one board for all readers.

Why this matters

A comparison site that hides its funding asks you to trust it twice: once for the facts and once for the motive. We would rather be paid visibly than trusted blindly. The board is sold; the prose is not; the two never quote each other; and the honest comparison, licence protections included, stays in the prose where no one can buy it.

If you ever find a sentence on this site that reads like an advertisement for a named operator, please write to us through the contact page. It should not be there, and we will fix it.

Questions about how we are paid

Do the affiliate links cost me anything?

No. The commission is paid by the operator out of its marketing budget. The account you open, the offer you receive and the terms you agree to are identical to those you would get by visiting the operator directly.

Is the board of offers ranked by quality?

No. The board is paid placement and its order is commercial. Its job is to show current headline terms next to a direct link to each operator's own terms page, where the binding version lives.

Does anyone pay you to change what a guide says?

No, and no such payment is offered or accepted. The guides describe markets and run arithmetic against stated assumptions. They do not source figures to named operators.

How do you make money if I never click?

Most readers never click and that is fine. The site is funded by the minority who open an account, which is why every page stays free and none of them is gated.

Do you mark sponsored content?

Yes. Anything paid that is not the board is labelled as sponsored where it appears. The board itself is disclosed as paid placement on this page and in the site footer.

Can I see which links are affiliate links?

Yes. Every outbound commercial link on this site is marked with the rel attributes nofollow and sponsored, and most pass through a redirect path that begins with /wheel/. A reader who wants to avoid the redirect can reach every operator by typing its address directly.

Who owns this site?

Roulette King is published by the Roulette King editorial desk, an independent operation. The contact page lists how to reach us about any question, including this one.